Mad Bookie Review

Reasons To Join

  • Mad Bookie was an Australian owned and run company.
  • Daily inflated odds market ‘Madlays’ and unique ‘Player Bets’ function.
  • The site and app are well designed and has faster navigation than some other betting site interfaces.
  • Customer service is quick and includes online chat.


  • No live betting
  • No live streaming
  • Behind some others to display odds for upcoming events


Mad Bookie is a relatively new betting site, having started up in 2015. The company is Australian owned with its license issued by the Norfolk Island Gaming Authority.  Its main office is located in Melbourne.

Brent Luntz started the company and built it up very quickly whilst marketing it as a site by punters, for punters, rather than a slick corporate operation. MadBookie prides itself on personal bookmaking and describes itself on their website by saying ‘We’re just a group of normal aussies blokes, just like you – you’ve probably seen us at the pub on Saturday arvo!’.

In 2017, Madbookie was bought by Playup. The company was folded and all Madbookie punters were migrated over to the Playup system, which is easily an upgrade.

Key Products & Features

MadBookie MadLays

Mad Lays is promoted everyday by Mad Bookie, it offers punters inflated odds for a selected market, the market is displayed on their Madlays page. Mad Bookie don’t restrict the bet to a maximum stake, like other corporate bookmakers do for such promo markets!

100% Money backMadBookie Mad Bookie Bet Promotions

MadBookie is active with its promotions when big sporting events and feature racing is in full swing. Expect to see promotions during Spring Racing and Footy Finals!

MadBookie Player BetsMadBookie Player Bets

Player Bets is a unique betting feature that gives punters the capability to customize their own markets the tool is usable for a wide range of events, but not with bonus bets. Check the video below for a demo.

MadBookie App

MadBookie’s App has a simple interface that features all the necessities for mobile punting.  The interface displays concise navigation menus that show upcoming races.
Besides the awesome Player Bets tool, the app does not possess other fancy tools such as Sportsbet’s app multi-builder or quickbet, however it is a intuitive design that allows you to get your bet on quickly.

One thing missing is the predicted Tote odds which some other betting apps display.

MadBookie Signup (Now Playup)

Madbookie, has been taken over by Playup! Login here to see any promotions or offers.